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When it comes to article marketing, it seems like many people just don’t understand what it’s really about. Basically go to any of the article directories on the web and read some of the rubbish that’s posted, disguised as “articles.” They are articles in name only, and more often than not entirely uninspired and uninformative. This is article marketing run amok, where people who have very little desire in real writing figure they will just post a text string in the hope of getting Google’s attention, a very skeptical ploy. For such people, they have lost sight of the original objective of the whole endeavor – or at least what should be its driving motivation, anyway – and substituted alternatively a mathematical monster of keywords and relevancy and text length and number of paragraphs.

No, gentle reader, article marketing is greater than that. As with many things in our world it appears to be, let’s go back to the good old-fashioned variety for insight. Let us review article marketing for our own edification, and in the method improve our methods and differentiate ourselves from the hacks, barely literate and certainly no intellectuals.

Let us vow instead to fight against internet pollution, where every end result by Google seems to be just mathematically manipulated trash bearing little facts and even less interest. For article marketing was a productive promotional method way before its unlucky incarnation on the web.

It was, initially, essentially indistinguishable from real news back in the days of the so-called old media, the days when news media meant newspapers and magazines, television and radio. At the time, it was all meant in earnesty, all planned to provide actual information that is of use. Along the way, a quick mention was made ever-so-casually that promoted some business, the business that had offered the helpful information.

For example, around tax season, the local accountant would pen an article or even narrate a radio spot (or be interviewed on television) on changes in the law that may impact refunds that year. Or for Thanksgiving, a local chef would, again, whether in print or another place, provide tips on how to make the perfect holiday meal. And somewhere in it all would be a brief mention of the company or restaurant, as in, “Mr. So-and-so of Acme Tax Prep, Inc., says that….”

But most essential of all for our discussion, what was actually said or written was helpful and almost always intriguing. It was not only informative but well written or well done, with skilled production values. Compare that to the articles floating about the web these days that say nothing in particular, whose only purpose is to create backlinks. Such an article would never have seen the light of day back when articles were meant to be read by people instead of being scanned by algorithms for keyword metrics!

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